Great stories always start in the simplest way!
O Boticário is the old name for "pharmacist" and was the name adopted by Miguel Krigsner for his compounding pharmacy, which opened its doors on March 22, 1977, in the center of the city of Curitiba, located in the state of Paraná. The idea came about after a course in Porto Alegre that Krigsner attended, where the artisanal compounding of medicines was beginning to be rediscovered, giving patients a personalized treatment option, especially in dermatology. More than just a pharmacy, it had to be a very pleasant place where people felt good. Instead of counters full of medicines, the store had a carpeted room, a sofa, magazines and coffee for those who wanted to wait for their prescription to be prepared. This was the beginning of the special service that the brand maintains and improves to this day.
In the compounding pharmacy where the story of O Boticário began, instead of the usual pharmacy assistants, the pharmacists and owners themselves were at the counter, thus conveying an image of seriousness and trust. In a short time, mainly due to word of mouth, people began to go to the pharmacy looking for products that were already synonymous with quality. It was in this context that Miguel Krigsner began, after compounding prescriptions, to produce products under the O Boticário brand. He began by whipping creams in a mixer that his sister had received as an extra wedding present. And so the first products were born - a moisturizing cream, a shampoo and a bath foam made from seaweed and the brand's first cologne, the still famous Acqua Fresca.
In 1979, with several products from the O Boticário brand and with that special service, the brand's first exclusive store opened at Curitiba airport and quickly became a perfume and cosmetics specialty desired by all other states in Brazil and widely publicized and transported by the crews who passed through that airport and were enchanted by that special store.
In a few years, the small pharmacy of yesteryear gave way to the largest perfume and cosmetics chain in the world, with more than 3,600 stores in Brazil and around 600 points of sale in other countries.
The brand in Portugal
In September 1986, O Boticário opened its first store in Portugal at the Amoreiras Shopping Centre. It was a pioneer in exclusive perfume and cosmetics stores and quickly became a well-known and beloved brand among the Portuguese, becoming an increasingly important part of their daily lives. Today, 36 years later, O Boticário has 60 physical stores in Portugal, an online store where we are delighted to welcome you, and a large network of resellers near you.
O Boticário is a brand that involves LOVE in everything it does . Our products invite you to love more – whether it’s self-love or real love stories that we never tire of telling. We transform feelings into products with “little secrets” brought by unique and innovative raw materials and manufacturing techniques. Proximity is in our DNA and can be felt in all of the brand’s touch points: in our 60 physical stores, in our relationship with our ever-growing network of resellers; in our relationship with those who buy from us here in our online store or follow us on social media, and in the care we give to our employees, where the whole story begins. Alchemy, Customer Focus, Relationships, Truth and Innovation, without ever losing respect for our history and our essence, are precious ingredients that ensure everything flows genuinely in a brand that has been happily “living” in the Portuguese market for 36 years.
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Stay with us always.
The Apothecary